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Global HearthWorks is a seed investor in Arifu, a mobile-phone based education platform that connects poor farmers (or anyone with a simple phone) with free educational content, useful training, health information and gives companies, NGOs, governments, organizations, etc. an effective way of reaching 'last mile' clients and customers. 


How it Works

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Snapshot: what you should know about Arifu

  • 430,000+ learners opted since launching in March 2015
  • Arifu is pioneering the future of mobile service delivery by innovating with artificial intelligence, behavioral science, and predictive analytics.
  • Arifu is working with 20 partners across 5 sectors: financial services, agriculture, research, development, telecommunications with content coming in health, energy, and consumer goods.
  • Arifu's learners have pulled over 8,000,000 messages of partner content using the Arifu learning platform
  • Arifu create value for partners in many ways: customer acquisition, product uptake and usage, brand loyalty, mobile usage, lower marketing costs, lower customer support costs, lower agent training costs, new data products.

Results:

  • 56% higher completion rates of training and testing with digital learners.
  • 26% higher performance for digital learners than in-person learners.
  • 5% increase in knowledge retention following daily reminders, as compared to 7% decrease without.
  • 11% purchase rates for digital certificates priced at 400ksh per half day course.
  • 100% desire of users to continue learning through Arifu in the future.

Results are from a two-month trial conducted in collaboration with the International Labour Organization (ILO).

 

Why it Works

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